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5 Important Reasons Why Social Media Optimization Is Needed

What do you mean by SMO?
SMO stands for Social Media Optimization. It is the perfect alliance between search engine optimization and social media. Experts use SMO for increasing the brand or product awareness with the help of social media channels as well as communities. The use of social media sites, video sites as well as RSS feed and blogging sites are included in the process of doing SMO for driving traffic to the website and improving the organic search results of the website. With the aim of getting unique visitors to the website content, the method of the social media activity is practiced.
Why SMO is required?
1. It Ensures a Strong Presence on the Web
You can ensure a strong web presence for the business and establishes the internet authority of the brand with SMO. SMO introduces people to the business and also allows you to do branding, improving brand visibility and recall.    
2. It Increases the Reach
SMO offers the chance to get to the targeted audience. Through this medium, y…

All You Need To Know About Google Adsense

You might have heard about Google Adsense, but do you know about it its features? If no, then you have come across the right page of the internet as this post will make you learn about Google Adsense in more detail. Google Adsense is a program or an advertising placement service hosted by Google. 

Google Adsense allows the owners of the website to earn money from their own website. Adsense gets created after you put the Google Ads on your website and visitors from your website, click on those ads, then the Google will pay you about 68 percent of the money what Google will get from the advertiser.

 Google Adsense permits the publishers of the Google Network, in serving the automatic text, image, video or any other interactive media advertisements, which are targeted to spot content and audience. The Google look after the administration and maintenance of the advertisements. They produce good revenue based on either per-click or per-impression.
There are different types of ads published by the advertisers. They are listed below:

(1)            Text Ads

Text ads are the most frequently published ads that draw the attention easily. The text ads usually have the catchy headlines that capture the attention of the net surfers. The text ad comprises of keywords, which matches the content of the web page.

(2)             Image Ads

Image Ads- MCR Logitech

Many a times image ads are also represented as the graphic ads. The benefit of the image ad is that they have the same feasibility as of those text ads. In fact, its visual effect attracts more of the traffic towards it as compared to the text ads. The websites become more eye-catching by adding the graphics and pictures. Image ads are easier to see and one can easily get about the ad without going into detail or without reading in detail. The images successfully catch the attention of the users quickly.

(3)            Video Ads

Video Ad is also similar to the previous two categories described above. In general, the advertisers use videos to magnetize the customers. Practically, these days, a large number of volumes are brought in by video ads. Adding video to your website shows the more lively existence.

In a nutshell

There are certain issues related to Google Ad sense that many users have complained. Some users have complained that their Google Ad sense account was disabled before they can get their first paycheck from Google. However, the Google has resolved such problems by saying that they disable those accounts who have fraud clicks or forbidden contents.


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