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5 Important Reasons Why Social Media Optimization Is Needed

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What do you mean by SMO?
SMO stands for Social Media Optimization. It is the perfect alliance between search engine optimization and social media. Experts use SMO for increasing the brand or product awareness with the help of social media channels as well as communities. The use of social media sites, video sites as well as RSS feed and blogging sites are included in the process of doing SMO for driving traffic to the website and improving the organic search results of the website. With the aim of getting unique visitors to the website content, the method of the social media activity is practiced.
Why SMO is required?
1. It Ensures a Strong Presence on the Web
You can ensure a strong web presence for the business and establishes the internet authority of the brand with SMO. SMO introduces people to the business and also allows you to do branding, improving brand visibility and recall.    
2. It Increases the Reach
SMO offers the chance to get to the targeted audience. Through this medium, y…

Website Redesigning for Engage User And SEO Ranking

Nowadays, the first impression on your audience of your business is based on your website. Hence, like any other good investment, your website is required to be redesigned from time to time. But redesigning your company’s website is no easy task. It is a huge responsibility with lots of moving sections like design, content, SEO, etc. Thus, a lot can go wrong and the website redesign can go off the path. 
In this article, you will learn about consequences of website redesigning that is done for high user engagement and SEO rankings. 



As the coin has two sides, so similarly, the redesigning of the website also has certain disadvantages along with benefits.
Following are some drawbacks;

1.  Takes More Time

Redesigning a website of a business can prove to be a challenge as it takes more time to redesign rather than creating a new one. If you are aiming to convert an existing site into a responsive website then it requires a lot of time and concentration to write code for each and every page. 

2. Maintenance

The major disadvantage of redesigned website is its maintenance. It is the challenge to add so many things at a time like changes on content, adding extra pages and images, effects etc.

3. Budget

Redesigns can be costly and time-consuming, particularly if you desire to add countless functionality. As you know that a full redesign of a website might take several days and involve more testing as well as changes so it can cause expenses to add up. However, redesigning is the most effective way to resolve problems, but it is expensive. 

However, there are various advantages of getting a website redesign that is done for high user engagement and SEO rankings. Your website looks good and a good looking website can bring in more business and by redesigning your website you can simply own an eye-catching website.  By redesigning your business’s website, it looks striking and attracts more visitors. You must keep in mind that most people will leave a website after one glimpse. It requires something extraordinary to keep them interested, which can be achieved by redesigning your website. Redesigning not only makes the website visually appealing but also improves the experience of your users and better serve their needs. Another important benefit of redesigned website is that the display or surfacing of content gets improved. It also improves the optimization; hence it ranks higher on search engines.  

Although redesigning a website can be difficult, but it is crucial to have updated one as a website is truly the face of your business. So if the website is presented well, it can bring a lot of extra business. 

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