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5 Important Reasons Why Social Media Optimization Is Needed

What do you mean by SMO?
SMO stands for Social Media Optimization. It is the perfect alliance between search engine optimization and social media. Experts use SMO for increasing the brand or product awareness with the help of social media channels as well as communities. The use of social media sites, video sites as well as RSS feed and blogging sites are included in the process of doing SMO for driving traffic to the website and improving the organic search results of the website. With the aim of getting unique visitors to the website content, the method of the social media activity is practiced.
Why SMO is required?
1. It Ensures a Strong Presence on the Web
You can ensure a strong web presence for the business and establishes the internet authority of the brand with SMO. SMO introduces people to the business and also allows you to do branding, improving brand visibility and recall.    
2. It Increases the Reach
SMO offers the chance to get to the targeted audience. Through this medium, y…

Responsive Web Design Is Need For Today’s World

Today, there are more mobile devices on earth than there are people. Most of the people own various devices; hence it is essential that your website appears good and works well on all devices. In this world, you need to have responsive web design because it makes your website appropriate to work on all devices of every screen size. It ensures to offer an intuitive and satisfying user experience to everyone regardless of the device they use to access your website.

In order to better understand the importance of responsive web design, let us put side by side custom web design with it.

•    Grow Search Engine Rankings

Basically, we have learned that there are three alternatives to make mobile-friendly designs, but out of all, Responsive web design is king. Responsive web design is Google’s recommended design pattern. Search Engines usually suggest developers using a responsive website to optimize websites for any algorithms launched by them since responsive websites have only one URL and HTML, not considering of the devices that make easy for Google to crawl, index and organize content. Google also prefers responsive web design since link sharing easy. The content of single URL is easy to share, interact with, and link to than compared to the content that lives on a separate mobile site.

•    Future Usability

Since the number of devices on the market continues to grow swiftly so the need of responsive website will also grow. Responsive design provides much more than just simply resizing a website to fit in different screen size. This also offers easier readability and faster accessibility, thus reduces the bounce rate. Responsive web designs make use of key tactics that reduce the size of an image when a smaller screen is detected on a Smartphone so that it can deliver the best possible user experience.

•    Hit The Conversion Rate

It will be not wrong to say that the mobile usage has hit the roof. So if you want to win the hearts of mobile users, you must be capable of providing the best user experience, which is possible through responsive designs. One of the recent researchers has proven that responsive websites can attain 10.9% more visitors, while sites with custom web designs can attain only 2.7% increase in their business. In this world, it is essential to stay ahead of the race, hence you must have a responsive website to increase the conversion rate.
You cannot ignore the benefits of responsive web design if you want to have a successful online business.

Hence, go responsive!
To accomplish better responsive website designs, you need to get in touch with MCR Logitech.


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