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5 Important Reasons Why Social Media Optimization Is Needed

What do you mean by SMO?
SMO stands for Social Media Optimization. It is the perfect alliance between search engine optimization and social media. Experts use SMO for increasing the brand or product awareness with the help of social media channels as well as communities. The use of social media sites, video sites as well as RSS feed and blogging sites are included in the process of doing SMO for driving traffic to the website and improving the organic search results of the website. With the aim of getting unique visitors to the website content, the method of the social media activity is practiced.
Why SMO is required?
1. It Ensures a Strong Presence on the Web
You can ensure a strong web presence for the business and establishes the internet authority of the brand with SMO. SMO introduces people to the business and also allows you to do branding, improving brand visibility and recall.    
2. It Increases the Reach
SMO offers the chance to get to the targeted audience. Through this medium, y…

Important Features Of An E-commerce Websites

Ecommerce Websites

We know that all websites are unique in their own way. We all have seen trends in e-commerce website design such as animation, advanced filtering, 360-degree product previews, and dynamic product search etc. But these trends do not guarantee robust user experiences or conversion rates. There are few features that every e-commerce site must have in order to be competitive and stay relevant. Following is the list of must-have features that attract online shoppers and you must have for your e-commerce website.

Ease Of Use

It is thumb rule to keep your site simple. As simplicity is a goal of best design and you do not have to sacrifice elegance to achieve it. Since a matter of fact, studies show that 76% of consumers say the most important characteristic of a website is ease of use. Objective is to help shoppers get to what they want, faster and without running into unnecessary complexity that can clog up the path to buy. Focus on the user experience by providing shopping categories, filters, and comparison capabilities. Consider easy-to-find customer reviews and FAQ information to help buyers make decisions more quickly.
E-commerce sites should be a competitive advantage instead of a troublesome experience.

Mobile-Friendly Website

Google declared it, so it must be done. All websites are required to have a mobile-friendly version by 2017 or suffer the SEO consequences. If this isn’t reason enough, one in three online purchases is completed on a mobile phones. Content intuitively adapts to whatever device is accessing it to offer the most user-friendly experience, with a responsive website. However, there are many sites still have not adopted a responsive or mobile version.

High-Resolution Photos And Video

Those were the days of posting one photo with a few bullet points and a price tag. Customers want to see various angles and reviews of people using the product in different environments. A viewer wants to be able to zoom in and get a feel for the product. Technical considerations for images are crucial. Images that don’t load or take too long to load will see a consumer drop-off rate of 39%, according to Adobe.
Images sell, not text. E-commerce websites should display multiple photos per product. The photos need to be high-resolution and optimized for page load.

User-Generated Reviews

Shoppers read reviews. About 92% of them, in fact. The star rating on a product is the number one factor used by consumers. You might think that having negative reviews is a sale killer. The opposite is actually true. Having negative reviews can often be positive. Generally, it is found that products without negative reviews are seen as censored and, in turn, shoppers will assume the positive reviews are fake. Depending on website functionality, e-commerce sites can use plugins from the most popular review platforms including Yelp, Foursquare, and Facebook. Websites are using reviews as user-generated content to drive social proof and build raving


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