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5 Important Reasons Why Social Media Optimization Is Needed

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What do you mean by SMO?
SMO stands for Social Media Optimization. It is the perfect alliance between search engine optimization and social media. Experts use SMO for increasing the brand or product awareness with the help of social media channels as well as communities. The use of social media sites, video sites as well as RSS feed and blogging sites are included in the process of doing SMO for driving traffic to the website and improving the organic search results of the website. With the aim of getting unique visitors to the website content, the method of the social media activity is practiced.
Why SMO is required?
1. It Ensures a Strong Presence on the Web
You can ensure a strong web presence for the business and establishes the internet authority of the brand with SMO. SMO introduces people to the business and also allows you to do branding, improving brand visibility and recall.    
2. It Increases the Reach
SMO offers the chance to get to the targeted audience. Through this medium, y…

Reasons Why Your Business Needs a Mobile App


This post is for those, who think that mobile apps are solely for big name brands like Flipkart and Amazon. If you are the one, who thinks in the same way then you are absolutely wrong. These days, many small, as well as midsize businesses, are following the mobile trend, and they know that an effective mobile strategy involves more than just being a mobile-friendly website.



In today’s world, you will notice that many small businesses you interact with in your everyday life have their own dedicated mobile app.  Whether it is a corner coffee shop or the beauty spa downtown, every type of business is holding their dedicated mobile app.

In order to take the marketing to next level, these companies have their particular mobile app. Following are certain reasons, as to why you must also have a mobile app, irrespective of the size of business.

1. It helps you to be visible to customers at all times

The study shows that these days’ people spend more than two hours a day on their mobile device. Thus, it is very important to have your presence on the web, where the mobile users can easily track you. However, very few applications make up the bulk of this total usage. As, we know that human’s mind unconsciously records every image and text that comes across, so it is an advantage to your company to have a mobile app.

2. Helps you in creating a Direct Marketing Channel

Mobile Apps serve many functions. Some of them are; it can provide general info, search features, prices, booking forms, messengers, user accounts, news feeds, and much more. Apart from these benefits, here is the biggest advantage of having a mobile app and that is, all the information you would like to give to your customers like special sales and promotions will be at the fingertips of the customers. 

You are getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense through push notifications.

3. Helps you in providing value to your customers

With the help of the mobile app, you can make it possible for your customers to collect their rewards, instead of sticking to the old point-collection card. As a result, you will notice more downloads and more return customers.


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