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5 Important Reasons Why Social Media Optimization Is Needed

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What do you mean by SMO?
SMO stands for Social Media Optimization. It is the perfect alliance between search engine optimization and social media. Experts use SMO for increasing the brand or product awareness with the help of social media channels as well as communities. The use of social media sites, video sites as well as RSS feed and blogging sites are included in the process of doing SMO for driving traffic to the website and improving the organic search results of the website. With the aim of getting unique visitors to the website content, the method of the social media activity is practiced.
Why SMO is required?
1. It Ensures a Strong Presence on the Web
You can ensure a strong web presence for the business and establishes the internet authority of the brand with SMO. SMO introduces people to the business and also allows you to do branding, improving brand visibility and recall.    
2. It Increases the Reach
SMO offers the chance to get to the targeted audience. Through this medium, y…

Few Reasons to Have Responsive Website Now

responsive website

Increasing use of internet all over India is revolutionizing the country. This is not only making people literate but also changing the business model in India. In India, technology is driving companies to transform themselves.
This is one of the main reasons, why you need to have responsive website essentially. Following are some of the other main reasons to grab one responsive website for your business.

Mobile Users Have Increased Gradually

There was a time when people use to have two versions of a website of their business. One website was specifically for the desktop users and another website was meant for mobile users.
However, there are many people, who still believe in this ideology. The disadvantage of having two different websites is time consumption and high maintenance. These days, there is one better option and that is a responsive website. This is ready for all devices of different screen size.

Low Maintenance

Keeping two different websites for different devices requires high-cost maintenance. Thus, it is better to have a responsive website as it offers you a lower maintenance cost as compared to running two versions of one single website.
On the other hand, you need to keep in mind that responsive website might be relatively expensive in the beginning.
Apart from this, the responsive website takes less time to set up. It is easy to maintain. It allows you to offer tailored location-based offers to drive traffic to your website.

Offers Effortless User Experience

So far, one of the biggest advantages of having a responsive website is that it offers better user experience. If you have an unresponsive website then you will agree that it distorts the way your website appears on devices like mobile and tablet.
However, the desktop viewers might not have any problem in viewing your website but the mobile users will surely not have better user experience.
When this website will be opened on the mobile, then you will notice that the texts are jumbled, images do not align and users have to scroll through endless pages in search of the information. If this happens, then the user gets irritated and leaves the page. Hence to avoid such scenarios like, it is worthwhile to evaluate the quality of your website design.

These are three main reasons as to why you need to have a responsive website. It is time to pay attention towards your business website.

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