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5 Important Reasons Why Social Media Optimization Is Needed

What do you mean by SMO?
SMO stands for Social Media Optimization. It is the perfect alliance between search engine optimization and social media. Experts use SMO for increasing the brand or product awareness with the help of social media channels as well as communities. The use of social media sites, video sites as well as RSS feed and blogging sites are included in the process of doing SMO for driving traffic to the website and improving the organic search results of the website. With the aim of getting unique visitors to the website content, the method of the social media activity is practiced.
Why SMO is required?
1. It Ensures a Strong Presence on the Web
You can ensure a strong web presence for the business and establishes the internet authority of the brand with SMO. SMO introduces people to the business and also allows you to do branding, improving brand visibility and recall.    
2. It Increases the Reach
SMO offers the chance to get to the targeted audience. Through this medium, y…

Must-Have Features for E-commerce Sites

You cannot deny the fact that all websites are unique in their own way. There are some common trends in e-commerce website design like animation, advanced filtering, and dynamic product search etc. But you cannot expect guaranteed conversion rates from such trends. So, following are some of the best must-have features of an e-commerce website that every business owner must know to provide robust user experiences to their customers. Following are certain elements that every e-commerce site should have to stay relevant and competitive.

Ease of Use

You need not have to make your website complex, instead, try to keep simple. We know that simplicity should be a goal in good design and you do not have to sacrifice elegance to achieve it. Large numbers of studies have shown that 76% of consumers say that the most important characteristic of a website should be ease of use. This allows your customers to get easily what they want, without running into the unnecessary complexity that can clog up the path to purchase.
website design

Post-High-Resolution Photos and Video

Those were the days when one use to post one photo with a few bullet points and a price tag. These days, shoppers want to see multiple angles and people using the product in different environments. To be a more reliable platform, you must provide an option of zooming in and getting a feel for the product. Always keep in mind that the technical considerations for images are crucial. You will end up with a consumer drop-off rate of 39% if your images do not load or take too long to load. Images are the most important feature of an e-commerce website as they sell the product, not the text. Your e-commerce websites must display multiple photos of each product. Each photo must have high-resolution and should be optimized for page load.

Last but not the least; your e-commerce website must be mobile friendly in today’s world. Even Google has declared it, so it must be done or otherwise be ready to suffer the SEO consequences. Another reason to have a mobile-friendly website is that large numbers online purchases are done through a Smartphone. Through a responsive website, content intuitively adapts to whatever device is accessing it to provide the most user-friendly experience.

These factors are essentially kept in mind, while the web designers of MCR Logitech create an e-commerce website for you.


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